Honoring the best in April Fools’ Day pranks of 2023
Chosen annually by Prank-O, the world’s preeminent maker of novelty gift boxes, the FOOLY Awards recognize outstanding achievement in mischief making on tomfoolery’s most hallowed day.
2023 PRANK OF THE YEAR
CANDY CRUSH SAGA
Even video games can go through a goth phase. Everyone and their mother's favorite addiction Candy Crush Saga unveiled a new black and white interface that they're calling their "Goth Era." Although the update isn't real, the laughs were real when the game shared a video to their social media complete with sour candy tiles and a new level called "Menacing Mountain." Kudos to Candy Crush for showing their true colors! Or rather, lack of colors.
BEST SCIENTIFIC DISCOVERY
BBC Discover Wildlife Magazine
You don't need a science degree to appreciate this prank from the apparently-hilarious writers at BBC Wildlife Magazine. The article excitedly reports that a team of researchers left monkeys alone with a typewriter, only for them to type up Shakespeare. More specifically, they typed "too b R n0t 2222 bee." Not bad for a beginner, and REALLY not bad for a monkey.
BEST USE OF THE OUTER RING OF A PIZZA
Domino's Pizza UK
While the winners of this niche category didn't have a lot of competition, they did have a lot of people (including us) sorta-kinda-definitely wishing pizza crusts by themselves were a real menu item at Domino's. Stuffed into a french fry carton alongside a packet of ranch, the pizza chain's announcement for 'Just Crusts' was obviously an April Fool's Day joke, but still funny nonetheless. Take that, rest of the pizza!
BEST RESPONSE TO THE FISH PIC EPIDEMIC
Since its inception, the dating app Tinder has been plagued by photos of guys holding up fish they caught. This April Fool's Day, Tinder let everyone know they're fully aware of this...user error with a detailed press release announcing a ban on the cringe profile pics and that the app would be "Fish-Free" within 24 hours. Will the prank finally dissuade members from flaunting their catches? Probably not, but at least we can continue laughing about it.
The Pittsburgh Steelers
Steelers fans were eager to learn more about Calvin Broadus Jr., the seemingly-unknown Wide Receiver the team announced they signed with this morning, only to find out it's the real name of Snoop Dogg. Great use of the offseason, Pittsburgh!