Best Use of Corporate Jargon 

Hilti

Those who talk the most often have the least to say, but that doesn't keep them from achieving their dreams. What's their secret? Jargon. As @hiltinorthamerica proves, a steady stream of technical terms will make you believe anything. 

Best Use of Slingshot

Moosejaw

What is it about ballistic devices that puts a smile on your face? Sure, there are other ways to launch projectiles, but none deliver as much joy as a catapult or a giant slingshot. @moosejawmadness has taken dead aim at our pleasure centers.

Prank of the Year

LEGO

In the past, we we're promised flying cars in the future. Well, it's the future now, and we've got nothing. We're willing to give science a pass on that failure @lego can make this innovation a reality.

Best Thing We'd Probably Eat Even Though It's a Joke

Jimmy John's

While it's true that this concoction from @jimmyjohns looks disgusting, it doesn't seem so gross that we wouldn't at least try on a dare after a Prank-O happy hour that somehow stretches to last call.

Best Prank from an Unexpected Source

Cleveland Ochestra

There are a few things you expect from members of an orchestra. Like their lunch money, for example. But a prank about finding dinosaur bones on the grounds of their summer home? Nope. Not that. Bravo, @cleveorch.

Best Use of Subtraction

Domino's

Bigger isn't always better. Rather than announcing some offbeat collab or creating a gratuitous faux gut bomb, dominos_au went lo-fi, turning back the clock to the Epipalaeolithic period for a simple yet nourishing idea.

Best Manipulation of Label

Sailor Jerry

What do you call it when a brand removes a fetching hula girl from its iconic logo and replaces it with a monkey showing its butt? We call it courage. Not like run-into-a-burning-building courage, of course, but still, bravo, @sailorjerry.